Only 1 Thing Counts In Determining A Real Estate Web Site's Success

Does it generate more new clients (and increased commissions) than it costs to design and maintain?

A successful real estate web site marketing program is defined as one that generates more commissions from your web site than it costs to place and maintain the web site.

Real Estate Leads Are Soaring on The Internet

Everyone knows the Internet is hottest marketing phenomenon today. In fact, there are over 11 million real estate searches each month across North America. What is important, is that these are all motivated buyers and sellers of real estate.

What does this mean to the average real estate agent? Nothing! The average real estate agent or broker barely has enough time in their day to take care of their clients, let alone design, maintain or market a web site on the net.

EZD Consulting Inc. was formed by Internet Marketing gurus, Jamie Lynch and Robert Sheinbein, both of whom are avid Internet Junkies. Over four years ago (30 years in Internet time), they began researching how to make the Internet work for the under serviced real estate market.

CASE STUDY

Below IS A TYPICAL REAL ESTATE WEB MARKETING CASE

Real Estate Agent Bob has approximately 5 years selling experience in the real estate field. Bob has been steadily growing his business through his referrals, direct mail, newspaper and magazine advertising. Recently, many of Bob’s colleagues have been getting web sites set up. Bob knows he needs to get online but doesn’t know where to start.

He asks many of his colleagues where they got their web site. He gets the names of a few large Real Estate web site design companies who offer really nice looking sites. One day, one of the sales reps from the Real Estate Web design company comes to the office to show Bob their product offering. Bob was really impressed with the ability to place his listings on and off the site at his own will, it also had mortgage calculators, neighborhood information and a place for a nice write up about Bob. The web site company promised Bob he would get lots of business from the web.

Bob was really impressed and decided to purchase the Web Site for about $800 and a small monthly hosting fee.

FAST FORWARD 6 MONTHS

Bob has spent many hours updating his site with new listings and information for his prospects. There is one small problem. Bob is unhappy. He is getting absolutely NO BUSINESS from his web site and feels he is just wasting his money and more importantly his time.

Bob still feels strongly about the possibilities of the Internet so he asks his colleagues how they are doing? Most of them replied they were not getting any better results. Bob still keeps his web site because it’s the thing to do these days. He goes to a few real estate marketing seminars and gets the same type of feedback. The Internet doesn’t work so well, must be just a bunch of hype.

Why Is Bob Getting NO BUSINESS From His Web Site?

Simple, Bob has a ...

BILLBOARD IN THE BUSH

SPECK OF SAND on a BEACH

CAR WITHOUT WHEELS

What Do We Mean?

Bob has a great looking site but no one can find his web site. For example, Bob lives in Anytown, USA. Mr. and Mrs. Prospect are relocating to Anytown, USA and do not know anyone in town for a referral. Mr. and Mrs. Prospect turn on their computer and start searching the major search engines such as ...

Mr Prospect searches terms such as ...

Relocation Anytown

Homes in Anytown

Real Estate Anytown

Etc. etc.

He found a real estate agent at the top of the search results and was very happy. The problem was he didn’t find Bob. Why? Because Bob purchased a ...

BILLBOARD IN THE BUSH

HOW CAN WE HELP BOB MAKE MORE REAL ESTATE COMMISSIONS?

Simple

EZD Consulting helps hundreds and hundreds of real estate agents like Bob make money from the Internet with their real estate web sites.

How Do We Help You Make More Commissions?

About 3 years ago there were alliances made between all the major search engines to provide advertisers with a pay only for performance model. What was happening prior to this model was advertisers were paying a flat rate without any guarantee of traffic to their web sites.

The pay for performance advertising or pay per click method has been growing at alarming rates because of the high return on investment it brings to advertisers. Many other real estate agents who use this form of advertising DO NOT make it known to their colleagues because it works so well.

Pay per click advertising allows you to guarantee top positioning on the major search engines. Yes, guaranteed!

Here’s How Pay Per Click Advertising Works

People search the Internet by using keywords and key phrases. For example Mr. and Mrs. Prospect searched the terms.

1. Relocation Anytown
2. Homes in Anytown
3. Real Estate Anytown

For example if your web site was found under these terms using the pay per click method. You would only pay when the prospect visits your site. The price of the click through depends on how many other real estate agents are bidding for the same term. The term real estate anytown may cost as little as 5 cents a click or higher based upon the number of other bidders.

Example of a day of click throughs.

Your total cost for the day would be $1.21 and you would have had 11 targeted, motivated buyers of real estate on your web site.

How EZD Consulting Can Help Your Real Estate Business

EZD Consulting has compiled thousands and thousands a real estate search keywords that are proven to generate leads and commissions for real estate professionals. These words and phrases have been compiled by using sophisticated tracking software and through consultation with hundreds of real estate agents who are making money from the Internet.

The trick to making Pay Per Click successful is targeting the right keywords at the right prices and managing the account effectively on a daily basis. EZD will make the process of getting started easy and headache free leaving you time to sell and list real estate.

Start Making Commissions From The Net Today!

Enroll Today. It Will Be Your Best Decision! Click Here