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Internet Marketing! Instant Gratification?

We all want instant gratification! Especially, when it comes to making money. We all wanted to make $100,000.00 our first year out of college, have that big management role and earn the big bucks. What you really want to know is, are you going to make more commissions right away? After all, you have spent all this time and money on your real estate web site and you haven’t made a dime from it!

Instant Gratification? …… YES and NO

The answer to your question is yes and no. Yes, many of our real estate clients have had results within the first 24 hrs.

An example of Instant Gratification

We can remember a story of one agent who almost drove off the road when her cell phone rang. She received a call from a man in Hawaii wanting to move to Colorado with his family because of a job transfer. She thought it was a joke because she never got a call from anyone outside her local area. She asked the man where he got her name. He replied, I went to Yahoo and typed in real estate and your city name and found your site, I liked what I read about you, so I called. This was within 24 hrs of her site going live at the top of the search engines. That is instant gratification.

What happens when you don’t get Instant Gratification?

We have had cases where our real estate clients have been at the top of the search engines through our marketing programs. They were getting lots of visitors to their web sites but they weren’t getting results. The phone wasn’t ringing, the e-mail was quiet and they were spending money without getting results. Let us use the example of a Florida area real estate agent. This agent in fact was doing Pay Per Click Advertising on his own before he realized EZD Real Estate Marketing could make a difference. He just didn’t have the time to manage the account so we took it over for him. He was getting the odd lead here and there but certainly not enough to make the numbers work in his favor.

What did EZD Real Estate Do to Make The Difference?

We looked at this web site of this agent in more detail. What we found to be the problem is that he had too many links and pages of unnecessary content on his web site that were confusing potential prospects. What we did is we made recommendations to clean up the web site and make it more sales friendly or lead friendly.

The End Result?

The changes were made and the agent immediately noticed an increase in the amount of leads he was receiving from his web site.

The 2 Main Reasons Why Your Real Estate Web Site Does NOT Produce Results

when

You Are Receiving Quality Prospects To Your Real Estate Web Site

If you are getting qualified prospects to your site and receiving NO LEADS

There are two main reasons for failure.

  • Your web site is not sales friendly or lead friendly, and needs some tweaking. We have made very minor changes to some web sites that have increased e-mails by 1000 %
  • You are not responding quickly enough to your e-mails. The Internet moves at the speed of light and so should you. An Internet lead should be followed up with a phone call immediately because the prospect in almost all cases has probably e-mailed a few other real estate agents that had placement below you in the search engines.

We hope that this information is helpful in addressing your questions about instant gratification on the Internet. We are ready to do our part in making you successful on the net. Are you?

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